I flew on Cathay Pacific with their new seats and noticed that the user interface for the entertainment screens weren’t as intuitive as I thought it would be. It took some confusion to figure out why it wasn’t behaving as expected. While the remote was docked, I expected the arrows to work as oriented; the right arrow becoming the up function, the down arrow becoming the right function. I also witnessed my mom struggling with the selection logic despite the screen displaying text in Chinese. I wondered if they did any user studies before introducing this UI.